ASOYIOL ASOI 2020 Upgraded Vertical Wireless 2.4G Optical Ergonomic Mouse-Reduce Wrist Pain, 6 Buttons 4 Adjustable DPI 1000/1600/2000/2400 Levels, Better Performance for PC, Desktop, Laptop

ASOYIOL ASOI 2020 Upgraded Vertical Wireless 2.4G Optical Ergonomic Mouse is designed to reduce wrist pain and provide a better user experience.

Key Features: - Ergonomic vertical design to reduce strain on the wrist - Wireless 2.4G connectivity for convenience - 6 programmable buttons for customizable use - 4 adjustable DPI levels (1000/1600/2000/2400) for precise control - Compatible with PC, desktop, and laptop

For whom: This mouse is perfect for individuals who spend long hours on the computer and are looking for a more comfortable and ergonomic option to prevent wrist pain.

Pros: - Ergonomic design reduces wrist pain and strain - Wireless connectivity for added convenience - Adjustable DPI levels for precise control - Programmable buttons for customization

Cons: - May take some time to get used to the vertical design for users accustomed to traditional mice

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of DPI levels and ergonomic design, meeting diverse user needs.	Gartner
Brand Strength	20	10	Established brand with positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for ergonomic computer accessories in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar ergonomic mice in India.	Forbes
Competition	10	6	Facing moderate competition from established and new ergonomic mouse brands in India.	Canalys
Use-case Advantage	5	5	Addresses wrist pain issues, a common concern for Indian office workers.	TechRadar
Final Market Score	100	66/100 (3.30/5)	Well-positioned ergonomic mouse in a growing Indian market segment.

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