Asitis Nutrition Atom High Protein Bar - Blueberry Cake Flavor, 20g Protein, Zero Transfat, Zero Added Sugar, Whey Protein Concentrate, Isolate, and Hydrolysate, Pack of 6 (360g)

Key features of the Asitis Nutrition Atom High Protein Bar include its high protein content (20g per bar), zero trans fat, zero added sugar, and the use of whey protein concentrate, isolate, and hydrolysate as protein sources. This pack includes 6 bars, each weighing 60 grams, in a delicious Blueberry Cake flavor.

This protein bar is suitable for anyone looking to increase their protein intake in a convenient and tasty way. It is particularly beneficial for athletes, fitness enthusiasts, and those following a high-protein diet.

Pros of the Asitis Nutrition Atom High Protein Bar include its high protein content and the use of quality whey protein sources. The Blueberry Cake flavor adds a delicious twist to traditional protein bars.

Cons of this product may include that it is not suitable for individuals with dairy allergies or sensitivities. Additionally, some may find the texture or taste of the bar to be different from other protein bars on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, zero transfat, and no added sugar align well with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in the nutrition segment.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein snacks in health-conscious Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-protein bars in the market.	GfK
Competition	10	6	Facing moderate competition from other established high-protein bar brands in India.	IDC
Use-case Advantage	5	5	Convenient snack for fitness enthusiasts and individuals seeking protein-rich on-the-go options.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Highly competitive high-protein bar with strong market fit in the Indian health and nutrition segment.

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