Ashba Botanics Exfoliating Shampoo For Women Men with Curly Wavy Hair Natural AHAs Tea Tree Peppermint Rosemary Charcoal Gently Cleanses Removes Buildup Dandruff No Itchy Scalp 120ml

Ashba Botanics Exfoliating Shampoo For Women Men with Curly Wavy Hair Natural AHAs Tea Tree Peppermint Rosemary Charcoal Gently Cleanses Removes Buildup Dandruff No Itchy Scalp 120ml

Ashba Botanics Exfoliating Shampoo is specially formulated for curly wavy hair, enriched with natural AHAs like Tea Tree, Peppermint, Rosemary, and Charcoal.

Key Features: - Gently cleanses the hair and scalp - Removes buildup and dandruff effectively - Helps in maintaining a healthy scalp - Free from harsh chemicals and sulfates

For those with curly wavy hair looking for a gentle yet effective exfoliating shampoo, this product is perfect. It is suitable for all hair types and can be used on a regular basis.

Pros: - Leaves the scalp feeling clean and refreshed - Helps to reduce itchiness - Adds volume and bounce to the hair - Contains natural ingredients for a healthier scalp and hair Cons: - The scent may be too strong for some individuals - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with natural AHAs and essential oils targeting specific hair needs.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive reputation in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural hair care products in India.	Euromonitor
Competition	10	8	Facing moderate competition from other natural hair care brands in the Indian market.	BeautyPackaging
Use-case Advantage	5	5	Addresses common issues faced by curly and wavy hair types in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Innovative natural shampoo catering to specific hair needs with strong brand presence.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—