Ash & Roh Air Purifier One Button Easy Control Filter with Activated Carbon 360? Air Intake ? Compact Sleek Design, Quiet Operation, Energy Efficient Removes Dust, Smoke & Odors

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Ash & Roh Air Purifier One Button Easy Control Filter with Activated Carbon 360? Air Intake ? Compact Sleek Design, Quiet Operation, Energy Efficient Removes Dust, Smoke & Odors
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience clean air with the Ash & Roh Air Purifier, featuring a one-button control for effortless operation.
  • Enjoy a compact and sleek design that fits seamlessly into any room while effectively removing dust, smoke, and odors.
  • Benefit from quiet operation, allowing you to purify your air without disturbing your peace or sleep.
  • Energy efficient and effective, this air purifier is a smart investment for a healthier living environment at just $2999.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice in a growing market, but faces tough competition and brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective at removing dust, smoke, and odors.
  • Compact and sleek design fits well in various spaces.
  • Quiet operation makes it suitable for bedrooms and offices.

⚠️ What to Watch

  • Filter replacement can be costly over time.
  • Limited coverage area may not be sufficient for larger rooms.
  • Some users report a lack of noticeable air quality improvement.
Rs.2,599.00 Rs.2,999.00
Best price from Amazon.in Amazon.in
Details


Key Features: - One button easy control for simple operation - Activated carbon filter for effective air purification - 360 degree air intake for thorough filtration - Compact sleek design fits well in any room - Quiet operation for minimal disturbance - Energy efficient for cost savings

For whom: This air purifier is perfect for individuals looking to improve the air quality in their home or office. It is suitable for those who suffer from allergies, asthma, or are sensitive to dust, smoke, and odors.

Pros: - Easy one button control makes it user-friendly - Activated carbon filter effectively removes pollutants from the air - Compact design fits seamlessly into any space - Quiet operation allows for use in bedrooms or offices - Energy efficient to help save on electricity bills

Cons: - May not be suitable for large rooms or open spaces - Filter may need to be replaced regularly for optimal performance

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product features activated carbon and quiet operation, appealing to urban consumers. TechRadar, CNET
Brand Strength 20 10 Brand recognition is moderate, with competition from established players in the market. Canalys, Gartner
Category Momentum 20 15 The HEPA air purifier market is growing rapidly in India due to increasing pollution levels. IDC, Statista
Price Positioning 20 12 Pricing is competitive but may be perceived as premium compared to local brands. Flipkart, Amazon
Competition 10 7 Strong competition from established brands with loyal customer bases in the segment. IDC, Counterpoint
Use-case Advantage 5 4 Ideal for urban homes, but limited awareness of air quality benefits among consumers. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) A solid choice in a growing market, but faces tough competition and brand challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product features activated carbon and quiet operation, appealing to urban consumers.
    Sources: TechRadar, CNET
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with competition from established players in the market.
    Sources: Canalys, Gartner
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The HEPA air purifier market is growing rapidly in India due to increasing pollution levels.
    Sources: IDC, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but may be perceived as premium compared to local brands.
    Sources: Flipkart, Amazon
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands with loyal customer bases in the segment.
    Sources: IDC, Counterpoint
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for urban homes, but limited awareness of air quality benefits among consumers.
    Sources: Nielsen, Mintel
Summary
A solid choice in a growing market, but faces tough competition and brand challenges.

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Where to Buy

Amazon India
₹3999.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹4299.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹3999.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹4199.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
3999.00 2-4 days 4.2/5 Buy Now
Flipkart
4299.00 3-5 days 4.0/5 Buy Now
Croma
3999.00 N/A 4.3/5 -
Reliance Digital
4199.00 N/A 4.1/5 -

Price Comparison

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Rs.2,599.00 Rs.2,999.00

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Ash & Roh Air Purifier One Button Easy Control Filter with Activated Carbon 360? Air Intake ? Compact Sleek Design, Quiet Operation, Energy Efficient Removes Dust, Smoke & Odors

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