AS-IT-IS Weight Gainer - Rich Chocolate 4kg

Key Features: - Contains 61.1g of Carbs and 8.8g of Proteins per serving - Easy source of weight gaining calories - Boosts workout performance - Double Rich Chocolate flavor for a delicious taste

For whom: Ideal for individuals looking to gain weight and improve their workout performance. Suitable for athletes, bodybuilders, and anyone looking to increase their calorie intake.

Pros: - High carb and protein content for effective weight gain - Delicious Double Rich Chocolate flavor - Boosts workout performance

Cons: - May not be suitable for those with dietary restrictions or allergies - May be high in calories for those not looking to gain weight

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and carb content aligns with current market trends.	Gartner, Forrester
Brand Strength	20	10	Established brand with good reputation in the nutrition segment.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for weight gain products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar weight gain products.	IRI, Kantar
Competition	10	6	Facing moderate competition from other weight gain products in the market.	MarketLine, Statista
Use-case Advantage	5	5	Provides high-calorie intake for effective weight gain and workout support.	Statista
Final Market Score	100	66/100 (3.30/5)	AS-IT-IS ATOM Weight Gainer 4kg holds a strong position in the Indian weight gain market segment.

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