Artis Mini 2.0 USB Multimedia Speakers (Blue)

- The Artis Mini 2.0 USB Multimedia Speakers are compact and portable speakers that deliver clear and loud sound quality. They are perfect for use with laptops, desktop computers, smartphones, and tablets.

- Key Features include a USB power supply, plug and play functionality, built-in volume control, and a sleek blue design. The speakers also have a 3.5mm audio jack for connecting to various devices.

- These speakers are ideal for students, professionals, and anyone who enjoys listening to music, watching movies, or playing games on their electronic devices. They are also great for use during presentations, conferences, and meetings.

- Pros: Compact and portable design, clear sound quality, easy to use, compatible with various devices. Cons: Limited bass output, may not be suitable for large rooms or outdoor use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mini size, USB powered, and multimedia support align well with Indian consumer preferences	Gadgets360
Brand Strength	20	18	Artis known for quality audio products in India	Brandwatch
Category Momentum	20	15	Growing demand for Bluetooth speakers in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered	Flipkart
Competition	10	8	Facing competition from established and emerging brands in the Bluetooth speaker segment	The Economic Times
Use-case Advantage	5	5	Versatile for music and movies enhancing user experience	TechRadar
Final Market Score	100	76/100 (3.80/5)	Artis Mini 2.0 USB Multimedia Speakers offer a compelling blend of features and value in the competitive Indian Bluetooth speaker market.

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