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Artis BT12 Classic Retro Wireless Speaker

Product Code: B07RMHXKMK  •  Availability: In Stock
Rs.1,189.00 Amazon: 4.10/5 (409) Decent • 76/100
Ecosystem/Accessory The Artis BT12 is a wireless speaker, which typically serves as an accessory to enhance audio experience rather than being a standalone core product. Confidence: 0.85
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Overview
  • Artis BT12 Classic Retro Wireless Speaker
Key Highlights
  • Experience timeless sound with the Artis BT12 Classic Retro Wireless Speaker, designed for both style and performance.
  • Enjoy wireless convenience with Bluetooth connectivity, allowing you to play your favorite music effortlessly.
  • The Artis BT12 combines classic aesthetics with modern technology, making it a perfect addition to any home decor.
  • At a price of $1189, this speaker offers premium audio quality and a unique retro design for discerning listeners.

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Market-Based Score (India)

66/100 (3.30/5)
Strong
A solid choice for casual users, but faces stiff competition in a crowded market.
Factor Breakdown
Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The speaker offers good sound quality and retro design appealing to niche consumers. notebookcheck, CNET
Brand Strength 20 10 Artis is a recognized brand but not a market leader in the speaker segment. Canalys, TechRadar
Category Momentum 20 15 Bluetooth speakers are gaining popularity in India due to portability and affordability. IDC, Gartner
Price Positioning 20 14 Competitively priced but faces pressure from cheaper alternatives in the market. Flipkart, Amazon
Competition 10 6 Strong competition from brands like JBL and Sony in the same price range. Gartner, IDC
Use-case Advantage 5 3 Ideal for casual listening but lacks advanced features for audiophiles. TechCrunch, Gizmodo
Total 100 66
Product Checklist (AI)
Product Checklist (100 Points)
Artis BT12 Classic Retro Wireless Speaker Updated: 2025-10-08 17:00:12
  • 8
    Design Build
    High
    Retro design appeals, decent materials.
  • 7.2
    Performance
    High
    Good sound quality for the price.
  • 7.5
    Features
    High
    Basic features, lacks advanced options.
  • 8
    Ease
    High
    Simple setup, user-friendly controls.
  • 7
    Reliability
    High
    Limited service network, average warranty.
  • 8
    Value
    High
    Decent value, but better options exist.
Final Score & Verdict
Score 76 / 100 Decent
Good choice for budget-conscious buyers seeking retro style.
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Reviews Summary

👍 Positives

⭐ Reviews Summary

✅ What Users Love

  • Good sound quality for the size
  • Multiple connectivity options (BT, FM, USB, AUX)
  • Compact and retro design appeals to many users

⚠️ Critical

⚠️ What to Watch

  • Battery life could be improved
  • Limited bass response
  • Some users report connectivity issues with Bluetooth