Aroma Magic Honey Shea Butter Body Lotion Lock 24H Moisture soothes protects sunburn SPF 25 with beta carotene citric acid soybean extract Non greasy 220 ml

Aroma Magic Honey Shea Butter Body Lotion Lock 24H Moisture soothes protects sunburn SPF 25 with beta carotene citric acid soybean extract Non greasy 220 ml

Key Features: - Locks in 24-hour moisture to keep skin hydrated throughout the day - Contains SPF 25 to protect skin from harmful UV rays and sunburn - Enriched with Beta Carotene, Citric Acid, and Soybean Extract for nourished and healthy skin - Non-greasy formula that absorbs quickly without leaving a greasy residue

For whom: This body lotion is suitable for those looking for a moisturizing lotion with added sun protection. It is ideal for all skin types, including dry and sensitive skin.

Pros: - Long-lasting moisture locking formula - Sun protection with SPF 25 - Nourishing ingredients like Beta Carotene and Soybean Extract - Non-greasy and fast-absorbing formula

Cons: - Some users may find the scent of honey shea butter overpowering - May not provide enough sun protection for prolonged sun exposure

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 25 and 24H moisture lock align well with Indian consumer needs.	Euromonitor
Brand Strength	20	10	Established brand in the Indian beauty market.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from established and emerging brands in the segment.	MarketWatch
Use-case Advantage	5	5	Addresses the need for sun protection and hydration in one product.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body lotion with sun protection, ideal for the growing natural beauty segment in India.

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