Aroma Magic Dry Skin Oil moisturises nourishes the skin leaving refreshed glowing Enriched with apricot kernel oil essential oils of sandalwood orange 20ml

Aroma Magic Dry Skin Oil moisturises nourishes the skin leaving refreshed glowing Enriched with apricot kernel oil essential oils of sandalwood orange 20ml

About Product: Aroma Magic Dry Skin Oil is a specially formulated blend of natural oils that is designed to deeply moisturize and nourish dry skin. It contains apricot kernel oil, sandalwood, and orange essential oils that work together to hydrate and revitalize the skin.

Key Features: - Moisturizes and nourishes dry skin - Contains natural oils like apricot kernel oil, sandalwood, and orange essential oils - Helps to hydrate and revitalize the skin - Lightweight formula that absorbs quickly without leaving a greasy residue

For whom: This product is ideal for people with dry skin looking for a natural and effective solution to keep their skin hydrated and healthy. It is suitable for all skin types and can be used on both the face and body.

Pros: - Deeply moisturizes and nourishes dry skin - Contains natural oils that are known for their hydrating and revitalizing properties - Lightweight formula that absorbs quickly - Leaves skin feeling soft, smooth, and rejuvenated

Cons: - Some users may find the scent of sandalwood and orange essential oils to be too strong - May not be suitable for those with allergies to any of the ingredients - Packaging is a bit small for the price

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Apricot Kernel Oil and Sandalwood & Orange Essential Oils are popular ingredients for dry skin products in India.	Gartner
Brand Strength	20	15	Aroma Magic is a well-known brand in the Indian skincare market.	Euromonitor
Category Momentum	20	10	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established body oil brands in India.	Nielsen
Use-case Advantage	5	5	Offers deep moisturization for dry skin, meeting a common need in Indian consumers.	Statista
Final Market Score	100	66/100 (3.30/5)	Aroma Magic Dry Skin Oil is well-positioned in the Indian body oils market with its natural ingredients and competitive pricing.

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