Aroma Magic 3 in 1 Plum Blossom Body Wash 500ml

Aroma Magic 3 in 1 Plum Blossom Body Wash 500ml

About Product: This Aroma Magic 3-in-1 Plum Blossom Body Wash is a luxurious and refreshing body wash that cleanses, moisturizes, and nourishes the skin all at once. With the delightful scent of plum blossom, this body wash is perfect for a relaxing shower experience.

Key Features: - Contains natural ingredients like plum extract and essential oils - Gently cleanses the skin without stripping it of its natural oils - Hydrates and leaves skin feeling soft and supple - Cruelty-free and free from harmful chemicals

For whom: This body wash is suitable for all skin types, including sensitive skin. It is perfect for anyone looking for a gentle and nourishing body wash that also offers a luxurious experience.

Pros: - Luxurious scent that lingers on the skin - Leaves skin feeling hydrated and soft - Natural ingredients that are gentle on the skin - Multipurpose product that cleanses, moisturizes, and nourishes

Cons: - Some users may find the scent too strong - The packaging is not travel-friendly due to its size of 500ml

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 3-in-1 feature and plum blossom scent cater to consumer preferences for multifunctional and fragrant body washes.	Euromonitor
Brand Strength	20	18	Aroma Magic is a well-established brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from both established and emerging brands in the body wash gels segment.	Nielsen
Use-case Advantage	5	5	Offers moisturizing, cleansing, and refreshing properties in one product, appealing to busy consumers looking for convenience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aroma Magic 3-in-1 Plum Blossom Body Wash is positioned well in the Indian market with its unique features and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—