ARMAF SHADES BLUE Eau de Toilette for Men 100ml

0 reviews
Smart Rank ⓘ 70/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting fragrance for all-day confidence
  • Versatile scent for casual or formal wear
  • Affordable high-quality fragrance
  • Ideal for men who appreciate classic scents

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit with growing demand, competitively priced, facing moderate competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 184
Total / Avg 4.10★ 184
Consensus: 4.10★ from 184 total reviews
Rs.249.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Volume 100ml
Top Notes Citrus, Aquatic Accords
Heart Notes Spicy, Aromatic Tones
Base Notes Woody, Musky Scents
Ideal For Men
Occasion Everyday Wear
Season Warmer Months
Pros Long-lasting, Versatile, Affordable
Cons Strong Citrus Notes, Weak Sillage
Details

ARMAF SHADES BLUE Eau de Toilette for Men 100ml

ARMAF SHADES BLUE Eau de Toilette is a refreshing and invigorating fragrance for men.

Key Features:
- Top notes of citrus and aquatic accords
- Heart notes of spicy and aromatic tones
- Base notes of woody and musky scents

For whom:
This EDT is perfect for men who enjoy fresh and energetic scents. It is ideal for everyday wear, especially during the warmer months.

Pros:
- Long-lasting fragrance
- Versatile and suitable for different occasions
- Affordable price point

Cons:
- Some may find the citrus notes too strong
- Sillage could be stronger

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features of ARMAF SHADES BLUE align well with Indian consumer preferences for men's fragrances. Kantar
Brand Strength 20 18 Armaf has established a strong presence in the Indian fragrance market. Euromonitor
Category Momentum 20 15 Growing demand for men's fragrances in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar fragrances in the Indian market. GfK
Competition 10 8 Facing moderate competition from other popular men's fragrances in India. IRI
Use-case Advantage 5 5 Offers a unique and long-lasting fragrance suitable for daily wear. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit with growing demand, competitively priced, facing moderate competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features of ARMAF SHADES BLUE align well with Indian consumer preferences for men's fragrances.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Armaf has established a strong presence in the Indian fragrance market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's fragrances in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar fragrances in the Indian market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular men's fragrances in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a unique and long-lasting fragrance suitable for daily wear.
    Sources: Nielsen
Summary
Strong brand and product fit with growing demand, competitively priced, facing moderate competition.

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Where to Buy

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2-3 days · ⭐ 4.2/5
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N/A · ⭐ 4.1/5
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Flipkart
1250.00 2-3 days 4.2/5 Buy Now
Nykaa
1350.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1400.00 N/A 4.3/5 -
Lifestyle
1300.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.249.00 Rs.499.00

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Best price
Rs.249.00 Rs.499.00