Armaf Blue Homme Edt Liquid For Men With Exotic Masculine Aromatic Fresh Scent 100ml

Armaf Blue Homme Edt Liquid For Men With Exotic Masculine Aromatic Fresh Scent 100ml

Key Features: - Top notes of bergamot, grapefruit, lemon, and pink pepper - Heart notes of lavender, geranium, and sage - Base notes of cedarwood, vetiver, and musk - Long-lasting scent perfect for day or night wear

For whom: - Men looking for a fresh and masculine fragrance that is perfect for any occasion - Those who enjoy exotic and aromatic scents that stand out from the crowd

Pros: - Unique combination of notes creates a refreshing and invigorating scent - Long-lasting formula means you can enjoy the fragrance all day or night - Affordable price point for a high-quality Eau de Toilette spray

Cons: - Some may find the scent to be too strong for their liking - The packaging may be seen as generic compared to other high-end brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100ml size and exotic scent appeal to Indian consumers.	Kantar
Brand Strength	20	10	Armaf known for quality fragrances at affordable prices.	Euromonitor
Category Momentum	20	15	Growing demand for men's fragrances in India.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market.	GfK
Competition	10	1	Facing strong competition from established brands.	Canalys
Use-case Advantage	5	5	Suitable for daily wear and special occasions.	IDC
Final Market Score	100	66/100 (3.30/5)	Armaf Blue Homme Eau de Toilette offers a compelling mix of exotic freshness and masculine appeal in a competitive Indian market.

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