Arbnruts 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance
Smart Rank ⓘ
51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Powerful blend of AHA BHA acids for effective underarm care
- Controls odor and reduces pigmentation without harsh chemicals
- Gentle alcohol-free and aluminium-free formula
- Pleasant flora fragrance for a refreshing underarm experience
Market-Based Score (India)
66/100 (3.30/5)
Decent Innovative deodorant with unique formulation positioned well in competitive Indian market
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.8★ | 7 |
| Total / Avg | 4.80★ | 7 |
Consensus:
4.80★ from 7 total reviews
Rs.899.00 Rs.999.00
Best price from
Amazon.in
Amazon.in
Details
Arbnruts 4 Aha Bha Underarm Roll On 50ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance
About the product: Arbnruts 4% Aha Bha Underarm Roll On is a specialized underarm treatment designed to control odour and reduce pigmentation. With key ingredients like 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid, this roll-on gently exfoliate the skin, revealing brighter and smoother underarms.Key Features: - Contains 4% Aha Bha blend for effective exfoliation - Controls odour and reduces pigmentation - Alcohol-free and Aluminium-free formula - Flora fragrance for a pleasant scent
For whom: This product is suitable for individuals looking to improve the appearance of their underarms by reducing odour and pigmentation. It is ideal for those with sensitive skin as it is alcohol-free and gentle on the skin.
Pros: - Formulated with effective Aha Bha blend for exfoliation - Controls odour and reduces pigmentation - Alcohol-free and Aluminium-free formula is gentle on the skin - Flora fragrance provides a pleasant scent
Cons: - May not be suitable for individuals with extremely sensitive skin - Results may vary for each individual depending on their skin type and condition.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Unique formulation with key ingredients aligning with Indian consumer preferences | Euromonitor |
| Brand Strength | 20 | 10 | Established brand with loyal customer base in India | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for innovative deodorant solutions in Indian market | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium deodorant offerings in India | Retail360 |
| Competition | 10 | 6 | Facing competition from established and emerging deodorant brands in India | ET BrandEquity |
| Use-case Advantage | 5 | 5 | Addresses specific underarm concerns like odor and pigmentation common in Indian climate | Vogue |
| Final Market Score | 100 | 66/100 (3.30/5) | Innovative deodorant with unique formulation positioned well in competitive Indian market | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique formulation with key ingredients aligning with Indian consumer preferencesSources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer base in IndiaSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative deodorant solutions in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium deodorant offerings in IndiaSources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from established and emerging deodorant brands in IndiaSources: ET BrandEquity -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific underarm concerns like odor and pigmentation common in Indian climateSources: Vogue
Summary
Innovative deodorant with unique formulation positioned well in competitive Indian market
Quick Compare
Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Effective odor control
- Reduces pigmentation
- Alcohol-free
⚠️ What to Watch
- May cause irritation for sensitive skin
- Strong flora fragrance may not be liked by everyone
- Some users may prefer a different application method
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes impurities and excess oil from the skin.
- Gentle formula suitable for sensitive skin types.
- Handmade with natural ingredients, appealing to eco-conscious consumers.
⚠️ What to Watch
- Some users report a drying effect on the skin after use.
- Fragrance may be too strong for those with fragrance sensitivities.
- Higher price point compared to regular soaps.
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on the skin, suitable for all skin types
- Contains natural herbal extracts for nourishment
- Effective at cleansing while moisturizing
⚠️ What to Watch
- Some users report a lack of lather
- Fragrance may be too mild for some preferences
- Packaging may not be durable for travel
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Effectively fights fungal infections
- Convenient pack of 4
- Good value for money
⚠️ What to Watch
- Strong scent may not be appealing to all
- Some users experienced dryness after use
- Packaging could be improved for durability
Where to Buy
Price Comparison
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