Aravi Organic Cooling Underarm Roll On 5 AHA 2 Kojic Acid 1 Mandelic Acid Controls Odour Sweat Reduces Pigmentation Exfoliates Alcohol Free Aluminium Free Fresh Aqua Fragrance 50ml

Aravi Organic Cooling Underarm Roll On 5 AHA 2 Kojic Acid 1 Mandelic Acid Controls Odour Sweat Reduces Pigmentation Exfoliates Alcohol Free Aluminium Free Fresh Aqua Fragrance 50ml

Aravi Organic Cooling Underarm Roll-On is a gentle and effective solution for controlling underarm odor and sweat while reducing pigmentation. Formulated with 5% AHA, 2% Kojic Acid, and 1% Mandelic Acid, it helps brighten and smoothen the skin while keeping it fresh and dry.
Key Features: 1. Controls underarm odor and sweat 2. Reduces pigmentation and brightens the skin 3. Alcohol-free and aluminium-free formula 4. Fresh Aqua fragrance for all-day freshness 5. 50ml roll-on for easy application
For Whom: Aravi Organic Cooling Underarm Roll-On is suitable for individuals looking for a natural and gentle solution to tackle underarm odor, sweat, and pigmentation. It is ideal for all skin types, including sensitive skin.
Pros: 1. Effectively controls odor and sweat 2. Brightens and smoothes underarm skin 3. Alcohol-free and aluminium-free 4. Fresh Aqua fragrance for long-lasting freshness 5. Easy-to-use roll-on application
Cons: 1. May take some time to show visible results for pigmentation reduction 2. Sensitive skin individuals may experience slight tingling upon application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of AHA, Kojic Acid, and Mandelic Acid addresses multiple concerns effectively.	Vogue India
Brand Strength	20	18	Established brand with strong reputation for organic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Premium pricing may limit mass-market penetration.	Retail4Growth
Competition	10	8	Facing competition from both natural and clinical deodorant brands in the market.	Business Standard
Use-case Advantage	5	5	Addresses specific concerns of odor, sweat, and pigmentation in one product.	India Retailing
Final Market Score	100	76/100 (3.80/5)	Innovative organic deodorant with unique ingredients, strong brand, but faces premium pricing challenges.

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