Arata Natural Moisturising Body Lotion 300 ml For Dry Skin With Shea Butter Cocoa Butter Coconut Oil For Women Men All Natural Vegan Cruelty Free Intensive Nourishment Rejuvenates Soothes Dry Skin

Arata Natural Moisturising Body Lotion 300 ml For Dry Skin With Shea Butter Cocoa Butter Coconut Oil For Women Men All Natural Vegan Cruelty Free Intensive Nourishment Rejuvenates Soothes Dry Skin

Arata Natural Moisturizing Body Lotion is a 300ml bottle specially formulated for dry skin. It contains nourishing ingredients like Shea Butter, Cocoa Butter, and Coconut Oil to provide intense hydration and rejuvenation.

Key Features:
- Vegan and cruelty-free formula
- Suitable for men and women
- Provides intense nourishment and hydration
- Rejuvenates and soothes dry skin

This body lotion is perfect for individuals with dry skin looking for a natural and effective solution. It is suitable for both men and women and is free from harmful chemicals, making it safe for daily use.

Pros:
- Deeply moisturizes and nourishes the skin
- Leaves skin feeling soft and smooth
- Vegan and cruelty-free formula
- Rejuvenates dry skin

Cons:
- Some users may find the consistency to be too thick
- May take a little longer to absorb into the skin compared to lighter lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients like Shea Butter and Coconut Oil align with market preferences	Euromonitor
Brand Strength	20	10	Established brand with strong reputation for natural products	Brandwatch
Category Momentum	20	15	Growing demand for natural body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body lotions in the market	Retail Gazette
Competition	10	6	Facing competition from other established natural body lotion brands	Cosmetics Business
Use-case Advantage	5	5	Addresses the specific need for intense nourishment for dry skin	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Arata Natural Moisturizing Body Lotion 300ml positioned well in growing Indian natural body lotion segment.

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