Arata Gel Based Hair Fix Stick 15ml for All Hair Types Baby Hair Fixer for Women Hair Stick for Frizzy Hair Infused With Biotin Hyaluronic Acid Easy To Carry Non Greasy No White Cast

Arata Gel Based Hair Fix Stick 15ml for All Hair Types Baby Hair Fixer for Women Hair Stick for Frizzy Hair Infused With Biotin Hyaluronic Acid Easy To Carry Non Greasy No White Cast

About Product: Arata Gel-Based Hair Fix Stick is a convenient and effective solution for fixing baby hair, taming frizz, and adding shine to all hair types. The compact 15ml size makes it easy to carry in your purse or pocket for quick touch-ups on the go.

Key Features: - Infused with biotin and hyaluronic acid to nourish and strengthen hair - Non-greasy formula that won't weigh hair down - No white residue, perfect for all hair colors and textures

For whom: This hair fix stick is ideal for women of all ages and hair types who want a quick and easy way to fix baby hair, control frizz, and add shine to their hair.

Pros: - Convenient and portable packaging - Nourishing ingredients for healthier hair - Easy to use and mess-free application

Cons: - Small size may not be suitable for those with very thick or long hair - Some users may prefer a stronger hold for styling purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biotin & hyaluronic acid align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Arata is a recognized brand in the natural hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for gel-based hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar gel-based hair fix sticks.	Retail360
Competition	10	6	Facing moderate competition from other established gel-based hair fix products.	Cosmetics Business
Use-case Advantage	5	5	Convenient size and non-greasy formula cater to on-the-go hair styling needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	Arata Gel-Based Hair Fix Stick offers a promising blend of natural ingredients and convenience for on-the-go styling needs in the Indian market.

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