Arata 1 Salicylic Acid Body Wash I 300 ML I Removes Back Acne I Improves Strawberry Skin I Cleanses Smoothens and Exfoliates Skin I Prevents Body Acne and Bumps I with Watermelon Fragrance
Smart Rank ⓘ
57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Effectively treats back acne and improves strawberry skin
- Gentle on the skin and suitable for all skin types
- Leaves a refreshing watermelon fragrance
- Specifically formulated to target back acne and strawberry skin
Market-Based Score (India)
66/100 (3.30/5)
Decent Arata 1 Salicylic Acid Body Wash shows promise in the competitive Indian body wash gel market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.5★ | 27 |
| Total / Avg | 4.50★ | 27 |
Consensus:
4.50★ from 27 total reviews
Rs.1,620.00 Rs.1,800.00
Best price from
Amazon.in
Amazon.in
Details
Arata 1 Salicylic Acid Body Wash I 300 ML I Removes Back Acne I Improves Strawberry Skin I Cleanses Smoothens and Exfoliates Skin I Prevents Body Acne and Bumps I with Watermelon Fragrance
Key Features: - Contains 1% salicylic acid to effectively treat and prevent body acne - Removes back acne and improves the appearance of "strawberry skin" - Cleanses, smoothens, and exfoliates the skin for a healthy glow - Infused with a refreshing watermelon fragrance for an enjoyable shower experience
For whom: Suitable for those struggling with body acne, rough skin texture, and strawberry skin on areas like the back and shoulders. Ideal for anyone looking to improve the overall condition of their skin.
Pros: - Effectively treats and prevents body acne - Refreshing watermelon fragrance - Improves the appearance of rough, bumpy skin - Leaves skin feeling smooth and clean
Cons: - May be too harsh for sensitive skin types - Some users may find the fragrance too strong at first
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Salicylic acid & strawberry extract align with Indian consumer preferences for acne treatment & skin nourishment. | Euromonitor |
| Brand Strength | 20 | 15 | Arata's reputation for natural skincare products in India. | Brandwatch |
| Category Momentum | 20 | 10 | Growing demand for body wash gels in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 6 | Facing moderate competition from established and emerging brands in the body wash gel segment. | Kantar |
| Use-case Advantage | 5 | 5 | Addresses specific concerns like back acne & skin smoothening. | BeautyInsider |
| Final Market Score | 100 | 66/100 (3.30/5) | Arata 1 Salicylic Acid Body Wash shows promise in the competitive Indian body wash gel market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Salicylic acid & strawberry extract align with Indian consumer preferences for acne treatment & skin nourishment.Sources: Euromonitor -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Arata's reputation for natural skincare products in India.Sources: Brandwatch -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for body wash gels in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and emerging brands in the body wash gel segment.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific concerns like back acne & skin smoothening.Sources: BeautyInsider
Summary
Arata 1 Salicylic Acid Body Wash shows promise in the competitive Indian body wash gel market.
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effective in treating back acne
- Improves skin texture and smoothness
- Pleasant watermelon fragrance
⚠️ What to Watch
- May be drying for some skin types
- Scent may be too strong for sensitive individuals
- Packaging could be improved for easier dispensing
Rs.598.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing and invigorating scent
- Leaves skin feeling soft and nourished
- Effective in promoting healthy and glowing skin
⚠️ What to Watch
- Some users found the consistency too watery
- May not lather as much as expected
- Packaging could be improved for better dispensing
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Effective odor protection
- Pleasant woody scent
⚠️ What to Watch
- Can cause skin irritation
- Spray nozzle may clog
- Scent may be too strong for some
Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance that keeps freshness throughout the day.
- Elegant and feminine scent that appeals to many users.
- Affordable price for the quality and quantity offered.
⚠️ What to Watch
- Some users find the scent too strong or overpowering.
- May cause irritation for sensitive skin types.
- Packaging issues reported, such as leaks or faulty spray mechanisms.
Where to Buy
Price Comparison
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Rs.1,620.00 Rs.1,800.00 COD
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Fab Oils Cellulite Melt Body Oil with Capsaicin & Centella | Sculpts, Tones & Smoothens Cellulite | Clinically Proven | Ultra Lightweight | 10-Sec Fast Absorption | 95% Natural | 100 ml Pack of 1 Estimated Delivery: 2-3 days
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