AR Tapes 12W/mk Thermal Pad (Size 120 X 120 MM) Ideal Gap Filler, Excellent Heat Conduction. Grey (Pack of 1) (Thickness 17MM)

AR Tapes 12W/mk Thermal Pad is a high quality gap filler designed for efficient heat conduction. It comes in a size of 120 X 120 MM and a thickness of 17MM.

Key Features: - Thermal conductivity of 12W/mk - Ideal for filling gaps between electronic components - Easy to install and remove - Grey color for discreet placement

This thermal pad is suitable for anyone looking to improve heat dissipation in electronic devices. It is commonly used in computers, laptops, gaming consoles, and LED lighting systems.

Pros: - Excellent heat conduction properties - Helps prevent overheating and component failure - Durable and long-lasting - Easy to cut and customize for different applications

Cons: - May be too thick for some applications - Can be slightly more expensive than other thermal pads on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product specifications align well with market requirements for efficient cooling solutions.	notebookcheck
Brand Strength	20	10	AR Tapes is a recognized brand for thermal solutions in India.	Canalys
Category Momentum	20	15	Growing demand for high-performance thermal pads in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar high-conductivity thermal pads in India.	IDC
Competition	10	6	Facing moderate competition from other established thermal pad brands in India.	notebookcheck
Use-case Advantage	5	5	Offers superior heat conduction and ideal for filling gaps in cooling setups.	Canalys
Final Market Score	100	66/100 (3.30/5)	AR Tapes 12W/mk Thermal Pad offers a competitive solution for efficient cooling in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—