AR 4. Pack Thermal Pad 12W/mk(Size- (Size-100x100x0.5mmx1mmx1.5mmx2MM) Ideal Gap Filler, Excellent Heat Conduction. Blue

Key Features: - Thermal conductivity of 12W/mk for efficient heat dissipation - Available in various sizes (100x100x0.5mm, 1mm, 1.5mm, 2mm) - Made of high-quality materials for durability - Blue color for easy identification

For whom: - Ideal for electronic devices such as laptops, desktops, and gaming consoles - Suitable for DIY enthusiasts and professionals in need of a reliable thermal pad

Pros: - Excellent heat conduction properties for improved thermal performance - Easy to install and remove for quick maintenance - Helps prevent overheating and prolong the lifespan of electronics

Cons: - May require trimming to fit specific devices - Only available in one color (blue)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and excellent heat conduction at 12W/mk.	TechRadar
Brand Strength	20	10	Established brand with good reputation in thermal management.	Forbes
Category Momentum	20	15	Thermal pads in high demand for cooling solutions.	Gartner
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	BusinessToday
Competition	10	6	Facing moderate competition from other thermal pad manufacturers.	ZDNet
Use-case Advantage	5	5	Versatile gap filler suitable for various applications.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Well-positioned thermal pad with strong specs and competitive pricing.

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