AR 4 pack Thermal Pad 12W/mk (Size-100x100x0.5mmx1mmx1.5mmx2mm) Ideal Gap Filler, Excellent Heat Conduction. Grey

Key Features:

- High thermal conductivity of 12W/mk
- Available in sizes of 100x100x0.5mm, 1mm, 1.5mm, and 2mm
- Ideal for filling gaps and ensuring excellent heat conduction


For whom:

This thermal pad is perfect for anyone looking to improve heat dissipation in electronic devices, computers, laptops, and more. It can be used by DIY enthusiasts, tech enthusiasts, and professionals alike.


Pros:

- Easy to apply and cut to size for custom requirements
- Provides excellent thermal conductivity for efficient heat dissipation
- Comes in multiple thickness options for flexibility in use


Cons:

- May be slightly more expensive than traditional thermal pads
- Requires precision cutting for best results 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of sizes for versatile gap filling applications.	notebookcheck
Brand Strength	20	10	Established brand reputation in thermal pads segment.	Canalys
Category Momentum	20	15	Growing demand for thermal management solutions in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-conductivity pads.	IDC
Competition	10	6	Facing competition from emerging low-cost alternatives.	notebookcheck
Use-case Advantage	5	5	Effective heat conduction for improved device performance.	Canalys
Final Market Score	100	66/100 (3.30/5)	Highly competitive thermal pad offering with strong market fit.

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