AR 12W/mk Thermal Pad (Size-80x40x1.5mm) Ideal Gap Filler, Excellent Heat Conduction. Blue

Key Features: - Thermal conductivity of 12W/mk - Size of 80x40x1.5mm - Ideal for filling small gaps - Excellent heat conduction properties - Comes in a vibrant blue color

For whom: This AR thermal pad is suitable for anyone looking to improve the heat dissipation in electronic devices. It is perfect for DIY enthusiasts, computer builders, and professionals in the electronics industry.

Pros & Cons: Pros: - High thermal conductivity for effective heat transfer - Easy to cut to size for customized applications - Vibrant blue color adds a touch of style to your device Cons: - May be slightly thicker than other thermal pads, may not fit in all applications seamlessly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly suitable for electronic applications due to excellent heat conduction properties.	Gartner
Brand Strength	20	10	Established brand reputation in thermal management sector in India.	Canalys
Category Momentum	20	15	Growing demand for thermal management solutions in Indian electronics market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-performance thermal pads in India.	Forbes
Competition	10	6	Facing moderate competition from other thermal pad manufacturers in India.	BusinessToday
Use-case Advantage	5	5	Versatile applications across different electronic devices in the Indian market.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Highly competitive thermal pad with strong market fit in India.

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