AR 12W/mk Thermal Pad (Size 23MM*15MM) Ideal Gap Filler, Excellent Heat Conduction. Grey (Pack of 1) (2 MM)

AR 12W/mk Thermal Pad is a high-quality thermal interface material designed to efficiently transfer heat from electronic components to heat sinks. It is ideal for filling gaps between components and heat sinks to enhance heat conduction.

Key Features: - Thermal conductivity of 12W/mk for efficient heat transfer - Size of 23mm x 15mm for versatile usage - Thickness of 2mm for easy application - Grey color for better visibility during installation

This thermal pad is suitable for electronic devices such as laptops, desktop computers, gaming consoles, and LED lights. It can be used by DIY enthusiasts, computer builders, electronics repair technicians, and anyone looking to improve the thermal performance of their devices.

Pros: - Excellent heat conduction properties - Easy to apply and remove - Helps to reduce device temperatures for improved performance - Versatile size for various electronic components Cons: - May require trimming for some applications - Only available in grey color

Overall, the AR 12W/mk Thermal Pad is a reliable gap filler with excellent heat conduction properties, making it a great choice for anyone looking to improve the thermal performance of their electronic devices.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and heat conduction properties for gap filling applications.	notebookcheck
Brand Strength	20	10	Established brand reputation in thermal solutions sector.	Canalys
Category Momentum	20	15	Growing demand for thermal management solutions in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-conductivity thermal pads.	IDC
Competition	10	6	Facing moderate competition from other high-performance thermal pads.	notebookcheck
Use-case Advantage	5	5	Versatile application scenarios for efficient heat dissipation.	Canalys
Final Market Score	100	66/100 (3.30/5)	Highly competitive thermal pad with excellent heat conduction properties.

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