AR 12W/mk Thermal Pad (Size 23MM*15MM) Ideal Gap Filler, Excellent Heat Conduction. Grey (Pack of 1) (1.5mm)

This AR thermal pad is designed for efficient heat conduction in electronic devices. With a thermal conductivity of 12W/mk, it is highly effective at transferring heat away from sensitive components.

Key features of this thermal pad include its ideal size of 23MM*15MM, making it a perfect fit for many devices. The grey color also allows for easy identification and installation.

This thermal pad is ideal for electronics enthusiasts, DIYers, and professionals looking to improve the cooling efficiency of their devices. It can be used in laptops, desktop computers, gaming consoles, and more.

Pros: High thermal conductivity, ideal size for most devices, easy to install.
Cons: May be too thick for some applications, single pack may not be enough for larger projects.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and heat conduction properties for efficient cooling.	Forrester
Brand Strength	20	10	Established brand reputation in thermal solutions sector.	Gartner
Category Momentum	20	15	Growing demand for thermal management solutions in Indian market.	IDC
Price Positioning	20	15	Competitively priced for the features offered.	Canalys
Competition	10	1	Intense competition in thermal pad market segment.	Gartner
Use-case Advantage	5	5	Versatile gap filler suitable for various electronic devices.	IDC
Final Market Score	100	66/100 (3.30/5)	Competitively priced thermal pad with strong feature fit for efficient cooling.

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