AR 12W/mk Thermal Pad (Size 15MM*15MM) Ideal Gap Filler, Excellent Heat Conduction. Grey (Pack of 1) (4 MM)

This AR 12W/mk Thermal Pad is designed as an ideal gap filler for electronics and other devices. It offers excellent heat conduction to help dissipate heat efficiently and prevent overheating.

Key Features:
- Thermal conductivity of 12W/mk for optimal heat transfer
- Size of 15MM*15MM and thickness of 4MM for versatility in application
- Grey color for easy identification and aesthetics
For whom:
This thermal pad is perfect for electronics enthusiasts, DIYers, and professionals who need a reliable gap filler for their projects. It can be used in laptops, gaming consoles, LED lighting, and more.

Pros:
- Highly efficient heat conduction
- Easy to cut and apply
- Durable and long-lasting
Cons:
- May be too thick for some applications
- Packaging may not be resealable

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Optimal size and thickness for effective heat conduction in electronics.	notebookcheck
Brand Strength	20	10	Established brand reputation in thermal solutions sector.	Canalys
Category Momentum	20	15	Growing demand for thermal management solutions in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-conductivity thermal pads.	IDC
Competition	10	6	Facing moderate competition from other high-performance thermal pads in the market.	notebookcheck
Use-case Advantage	5	5	Versatile gap filler suitable for various electronic applications.	Canalys
Final Market Score	100	66/100 (3.30/5)	Highly competitive thermal pad with strong market fit in India.

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