AR 12W/mk Thermal Pad (Size-100x100x0.5mm) Ideal Gap Filler, Excellent Heat Conduction. Grey Pack of 1

- This AR 12W/mk Thermal Pad is designed to be a highly efficient gap filler for electronic components. With a size of 100x100x0.5mm, it provides excellent heat conduction to help dissipate heat effectively.

- Key features of this thermal pad include its high thermal conductivity of 12W/mk, which allows for optimal heat transfer. The grey color of the pad helps with easy identification and installation.

- This product is suitable for anyone looking to improve the thermal management of their electronic devices. Whether you're a DIY enthusiast or a professional technician, this thermal pad can help enhance the cooling performance of your components.

- Pros: High thermal conductivity, easy to install, effective heat dissipation. Cons: May be too thick for certain applications, only comes in pack of 1.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High thermal conductivity and ideal size for electronic devices.	notebookcheck
Brand Strength	20	10	Established brand reputation in thermal solutions sector.	Canalys
Category Momentum	20	15	Growing demand for thermal management solutions in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-conductivity pads.	IDC
Competition	10	6	Facing moderate competition from other thermal pad manufacturers.	IDC
Use-case Advantage	5	5	Effective gap filler for improved heat dissipation in electronics.	Canalys
Final Market Score	100	66/100 (3.30/5)	Highly competitive thermal pad with strong market fit in India.

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