Aquaderm Shower Gel for Sensitive Skin 200 ml

Aquaderm Shower Gel for Sensitive Skin 200 ml

Key Features: - Hypoallergenic formula suitable for sensitive skin - Moisturizing properties to keep skin hydrated - Contains gentle ingredients to cleanse without irritation For whom: - Ideal for those with sensitive skin or skin conditions such as eczema or dermatitis - Suitable for all ages, including children and adults Pros: - Gentle formula that won't strip the skin of its natural oils - Helps to soothe and calm irritated skin - Leaves skin feeling soft and hydrated after use Cons: - Some may find the scent to be too mild - May not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers moisturizing formula suitable for sensitive skin needs.	Vogue India, Femina
Brand Strength	20	10	Established brand reputation for quality skincare products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for hypoallergenic body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar hypoallergenic shower gels.	Retail360, The Economic Times
Competition	10	6	Facing moderate competition from other established sensitive skin shower gel brands.	Business Today, Livemint
Use-case Advantage	5	5	Addresses specific needs of consumers with sensitive skin conditions.	India Today, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Well-positioned hypoallergenic shower gel in a growing Indian market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—