Apsara Detoxifying Kashmiri Desi Kahwa Green Tea: Immunity Booster with Rock Salt, Tulsi, Cardamom, Cinnamon, Black Pepper, and Ashwagandha - 36 Tea Bags

Key Features: - Detoxifying blend of green tea with traditional spices like cardamom, cinnamon, and black pepper - Immunity booster with added tulsi, ashwagandha, and rock salt - Contains 36 tea bags for convenient use
For whom: - Those looking to detoxify their body and boost immunity - Tea enthusiasts who enjoy traditional Indian flavors - Individuals looking for a convenient tea option for daily use
Pros: - Unique blend of traditional spices and green tea for a refreshing and flavorful drink - Convenient tea bags make it easy to enjoy anytime, anywhere - Immunity-boosting ingredients like tulsi and ashwagandha add extra health benefits
Cons: - Some may find the taste of traditional spices too strong - Limited availability in some markets as it is a specialty tea blend

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of traditional Indian herbs aligns with consumer preferences for natural ingredients.	India Retailing
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Business Standard
Competition	10	8	Facing competition from established and emerging brands offering similar immunity-boosting products.	Retail4Growth
Use-case Advantage	5	5	Unique combination of ingredients offers holistic health benefits beyond basic green tea.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Apsara Detoxifying Kashmiri Desi Kahwa Green Tea is well-positioned in the Indian market as a premium immunity-boosting Chyawanprash alternative.

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