Ant Esports Dual Sided Atlas and Excel Shortcuts Mousepad Gaming Extended Mousemat for Mouse Keyboard Stitched Edges Waterproof Non-Slip Base Mousepads for Office Home Shop Gaming Extra Large_Black

About Product: The Ant Esports Dual Sided Mousepad is a high-quality gaming accessory designed for optimal performance and comfort. It features a dual-sided design with different surfaces for different needs, providing versatility for various gaming and work tasks.

Key Features: - Dual-sided design with different textures for precision and control - Extended size for accommodating both mouse and keyboard - Stitched edges for durability and longevity - Waterproof and non-slip base for stability during intense gaming sessions

For whom: This mousepad is perfect for gamers, office workers, and anyone looking for a reliable and high-quality mousepad for their daily tasks. Its extended size makes it ideal for accommodating both mouse and keyboard, providing a seamless experience for gaming or work purposes.

Pros: - Dual-sided design for versatility - Stitched edges for durability - Waterproof and non-slip base for stability - Extended size for accommodating both mouse and keyboard

Cons: - Some users may find the extended size too large for their workspace - The dual-sided design may not be necessary for all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dual-sided, waterproof, and non-slip features align well with gamers' needs.	TechRadar
Brand Strength	20	15	Ant Esports is a recognized brand in the Indian gaming community.	Gadgets360
Category Momentum	20	10	Growing demand for gaming accessories in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	Flipkart
Competition	10	9	Facing competition from established and emerging gaming accessory brands.	IGN India
Use-case Advantage	5	2	Large size suitable for gaming setups and office use.	Amazon
Final Market Score	100	66/100 (3.30/5)	Competitively positioned gaming mousepad with strong brand presence in India.

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