Amway Persona Glycerin Aloe Vera Bathing Bar Pack of 9

Amway Persona Glycerin Aloe Vera Bathing Bar Pack of 9

The Amway Persona Glycerin Aloe Vera Bathing Bar 9-Pack is a premium quality bathing bar that is specially formulated to provide a luxurious bathing experience.

Key Features: - Enriched with glycerin and aloe vera, known for their moisturizing and soothing properties - Leaves skin feeling soft, hydrated, and refreshed - Mild and gentle formula suitable for all skin types

For whom: This bathing bar is ideal for individuals looking for a gentle and moisturizing soap that will leave their skin feeling nourished and refreshed.

Pros: - Moisturizes and soothes the skin - Suitable for all skin types - Luxurious and refreshing bathing experience

Cons: - Some users may find the price to be on the higher side - Fragrance may not be long-lasting

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and glycerin combination aligns with Indian consumers' preference for skincare benefits in bathing products.	Nielsen
Brand Strength	20	18	Amway's established reputation for quality and wellness products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural bathing products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium bathing bars in the Indian market.	GfK
Competition	10	8	Facing competition from both local and international brands offering similar natural bathing bars in India.	IRI
Use-case Advantage	5	5	Offers moisturizing and soothing properties suitable for Indian climate and skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the Amway Persona Glycerin Aloe Vera Bathing Bar 9-Pack well in the growing Indian natural soap market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—