Amway Cyber Breath Persona Creme Moisturizing Soap

Amway Cyber Breath Persona Creme Moisturizing Soap

- Product: Amway Persona Cyber Breath Moisturizing Cream Soap is a gentle and nourishing soap that cleanses and moisturizes the skin while leaving a refreshing scent.

- Key Features: This soap is enriched with hydrating ingredients like glycerin and shea butter, making it perfect for those with dry or sensitive skin. It lathers well and effectively removes dirt and impurities without stripping the skin of its natural oils.

- For whom: This soap is suitable for anyone looking for a gentle and moisturizing cleanser for their skin. It is ideal for those with dry, sensitive, or mature skin that needs extra hydration.

- Pros: Leaves the skin feeling soft, hydrated, and nourished. Has a pleasant and refreshing scent. Contains moisturizing ingredients that help improve skin texture and appearance.

- Cons: Some may find the scent too strong or overpowering. May not be suitable for those with very oily or acne-prone skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative moisturizing formula aligns with Indian consumers' preference for skincare benefits in soap bars.	Euromonitor
Brand Strength	20	10	Amway's established reputation for quality skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium soap bars in the Indian market.	Retail360
Competition	10	6	Facing competition from established brands offering similar moisturizing soap bars in India.	Business Today
Use-case Advantage	5	5	Addresses the need for a multi-functional soap bar combining cleansing and moisturizing properties.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Amway Persona Cyber Breath Moisturizing Cream Soap holds strong potential in the growing Indian premium solid soap bar market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—