Amway Attitude Fresh Aerosol Deodorant Mystique 150Ml Unisex

Amway Attitude Fresh Aerosol Deodorant Mystique 150Ml Unisex

Key Features: - Long-lasting fragrance - Alcohol-free formula - Provides all-day odor protection - Compact size for easy portability

For whom: This deodorant is suitable for both men and women who are looking for a reliable and refreshing way to stay odor-free throughout the day.

Pros: - The fresh and captivating scent lasts for hours - The alcohol-free formula is gentle on the skin and suitable for sensitive users

Cons: - Some users may find the scent to be too strong - The small size may require frequent reapplication for all-day freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of scents suitable for both men and women.	Fragrance Today
Brand Strength	20	18	Amway is a well-known brand in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium deodorant brands.	Retail Today
Competition	10	8	Facing competition from both international and local deodorant brands.	Market Watch
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Amway Attitude Fresh Aerosol Deodorant is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—