Amuse JEL FIT TINT 12 Hour Lasting Jelly Like Texture Moisturizing Lip Stain Vegan in Handy Size for Travel 07 CARAMEL

Amuse JEL FIT TINT 12 Hour Lasting Jelly Like Texture Moisturizing Lip Stain Vegan in Handy Size for Travel 07 CARAMEL

About Product: Amuse JEL FIT TINT is a 12-hour lasting, jelly-like texture moisturizing lip stain in a vegan formula. It comes in a handy size, making it perfect for travel or on-the-go touch-ups.

Key Features: - Long-lasting formula - Jelly-like texture for comfortable wear - Moisturizing properties to keep lips hydrated - Vegan formula for a cruelty-free option - Handy size for convenience while traveling

For Whom: This lip stain is perfect for anyone looking for a long-lasting, moisturizing lip product that is vegan and travel-friendly. It is suitable for all skin tones and can be worn alone or layered with other lip products.

Pros: - Long-lasting wear for up to 12 hours - Jelly-like texture feels comfortable on the lips - Moisturizing formula helps to prevent dryness - Vegan formula is cruelty-free - Handy size makes it perfect for travel

Cons: - May need to reapply after eating or drinking - Limited shade range may not suit all preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative jelly texture and long-lasting formula.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality offered.	Retail360
Competition	10	6	Facing strong competition from similar premium lip stains.	Cosmopolitan India
Use-case Advantage	5	5	Convenient travel size for on-the-go touch-ups.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative lip stain with strong market potential in India.

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