Amflor Orthodontic Mouthwash with Organic Amine Fluoride for Braces, Prevents Cavities and White Spot Lesions, Enamel Remineralization, Mint Flavour, 250ml

Amflor Mouthwash is specifically designed for individuals with braces to prevent cavities and white spot lesions. Its formula includes organic amine fluoride which helps in remineralizing enamel and maintaining oral health. The mint flavour leaves a refreshing taste after each use.
Key Features: - Prevents cavities and white spot lesions - Contains organic amine fluoride for enamel remineralization - Mint flavour for fresh breath - Designed for individuals with braces - Pack of 1, 250ml size
For whom: Amflor Mouthwash is ideal for individuals undergoing orthodontic treatment with braces who are looking to maintain good oral hygiene and prevent common issues such as cavities and white spot lesions.
Pros: - Effective in preventing cavities and white spot lesions - Organic amine fluoride helps in remineralizing enamel - Refreshing mint flavour - Specifically designed for individuals with braces
Cons: - May not be suitable for individuals with certain allergies or sensitivities to fluoride or mint flavour

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for orthodontic care needs in India.	Gartner
Brand Strength	20	18	Established brand with a reputation for oral health products.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing moderate competition from established and new brands.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of individuals with braces in India.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong product positioning with competitive pricing in growing oral care market.

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