American Crew Defining Paste Hair Wax 85 gm 3Oz

American Crew Defining Paste Hair Wax 85 gm 3Oz

The American Crew Defining Paste Hair Wax is a versatile styling product that helps create textured, flexible hairstyles with a medium hold and natural finish. Made with high-quality ingredients, this hair wax is designed to provide long-lasting hold without stiffness or stickiness.

Key Features:
- Creates textured, flexible hairstyles
- Medium hold with a natural finish
- High-quality ingredients
- Long-lasting hold without stiffness

For whom:
Ideal for men and women who want to add texture and definition to their hairstyles without sacrificing flexibility and natural movement. Suitable for all hair types.

Pros:
- Versatile styling product
- Provides medium hold with a natural finish
- Long-lasting hold
- Suitable for all hair types

Cons:
- May not provide enough hold for very voluminous styles
- Some users may find the texture too sticky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The defining paste hair wax offers unique features for body scrub segment.	GfK
Brand Strength	20	15	American Crew is a well-known brand in the grooming industry.	Euromonitor
Category Momentum	20	10	Growing demand for premium body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other premium body scrub brands.	IRI
Use-case Advantage	5	5	Versatile product suitable for various skin types and needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	American Crew Defining Paste Hair Wax 85g/3oz is well-positioned in the Indian body scrub market.

Factor	Rating (out of 5)	Notes
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