Ambrane Wired Type C in Ear Earphones with in-line Mic for Clear Calling, 1.2M Cable, 14mm Dynamic Drivers for BoostedBass, Multi-Functional Controller for Type C Enabled Mobiles (Stringz 02, White)

Key Features: - Type C in-ear earphones with in-line mic for clear calling - 1.2M cable for flexibility - 14mm dynamic drivers for boosted bass - Multi-functional controller for Type C enabled mobiles - Sleek and stylish design

For whom: - Suitable for individuals who use Type C enabled mobile devices - Ideal for those who value clear calling and boosted bass in their music experience - Perfect for those who prefer in-ear earphones for on-the-go convenience

Pros: - Clear calling experience with the in-line mic - Boosted bass with 14mm dynamic drivers - Multi-functional controller for easy use with Type C devices - Stylish and sleek design

Cons: - May not be compatible with devices that do not have Type C ports - Cable length may be too short for some users' preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like in-line mic, 14mm drivers, and Type C compatibility align well with market preferences.	GFK
Brand Strength	20	10	Ambrane's established presence in Indian audio accessories market.	Canalys
Category Momentum	20	15	Growing demand for in-ear headphones in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar products in the segment.	TechRadar
Competition	10	6	Facing moderate competition from other established brands offering similar features.	TechCrunch
Use-case Advantage	5	5	Versatile for daily use with Type C devices.	—
Final Market Score	100	66/100 (3.30/5)	Ambrane Wired Type C in Ear Earphones offers a balanced mix of features and value for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—