Amazon Series Tucuma Color Preservation Shampoo 250ml UV Protection Sulphate Free

Amazon Series Tucuma Color Preservation Shampoo 250ml UV Protection Sulphate Free

The Amazon Series Tucuma Color Preservation Shampoo is a high-quality hair care product designed to preserve and protect the color of your hair. Formulated with UV protection and free of sulphates, this shampoo is gentle on the hair while effectively preserving the vibrancy of your color.

Key Features: - UV protection to prevent color fading from sun exposure - Sulphate-free formula to gently cleanse and protect color-treated hair - Infused with tucuma butter to nourish and hydrate the hair - Leaves hair feeling soft, smooth, and vibrant

For whom: Ideal for those with color-treated hair who want to maintain the vibrancy of their color for longer. Suitable for all hair types.

Pros: - Effectively preserves color and prevents fading - Gentle formula that is suitable for daily use - Leaves hair feeling soft and nourished - UV protection helps to maintain the health of the hair

Cons: - Some may find the scent to be too strong - May not lather as much as other shampoos due to sulphate-free formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula and UV protection align with market trends.	Nielsen
Brand Strength	20	18	Amazon Series known for quality and innovation in hair care.	Euromonitor
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos.	Kantar
Competition	10	8	Facing competition from established brands with similar offerings.	IRI
Use-case Advantage	5	5	UV protection ideal for Indian climate and hair care needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo well in the premium segment.

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