Vedaka White Lobia 500g

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Vedaka White Lobia 500g
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and quality positioning in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 5,119
Total / Avg 4.40★ 5,119
Consensus: 4.40★ from 5,119 total reviews
Rs.69.00 Rs.100.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Good quality and packaging suitable for Indian consumers. The Economic Times, Hindu Business Line
Brand Strength 20 18 Amazon's strong brand reputation in India. ET BrandEquity, Livemint
Category Momentum 20 15 Growing demand for pulses in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products. Business Today, Financial Express
Competition 10 8 Facing competition from local and national pulse brands. The Indian Express, Moneycontrol
Use-case Advantage 5 5 Versatile usage in Indian cuisine recipes. Outlook India
Final Market Score 100 76/100 (3.80/5) Strong brand and quality positioning in a competitive market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Good quality and packaging suitable for Indian consumers.
    Sources: The Economic Times, Hindu Business Line
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amazon's strong brand reputation in India.
    Sources: ET BrandEquity, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for pulses in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: Business Today, Financial Express
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and national pulse brands.
    Sources: The Indian Express, Moneycontrol
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage in Indian cuisine recipes.
    Sources: Outlook India
Summary
Strong brand and quality positioning in a competitive market.

Price Comparison

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Amazon.in More Detail

Rs.69.00 Rs.100.00

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Amazon Brand - Vedaka White Lobia, 500g

Estimated Delivery: 2-3 days
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Rs.69.00 Rs.100.00