Vedaka Sorghum Millets 750 G

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Vedaka Sorghum Millets 750 G
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing millet market in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 892
Total / Avg 4.30★ 892
Consensus: 4.30★ from 892 total reviews
Rs.89.00 Rs.110.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Sorghum millets gaining popularity due to their nutritional value. The Hindu, Financial Express
Brand Strength 20 18 Amazon's strong brand reputation and trust in Indian market. Livemint, The Economic Times
Category Momentum 20 15 Growing demand for healthy millets in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other millet brands in the market. Business Today, CNBC TV18
Competition 10 8 Facing competition from established millet brands in the market. The Times of India, NDTV
Use-case Advantage 5 5 Versatile usage in Indian cuisine and increasing health consciousness. India Today, Hindustan Times
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing millet market in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Sorghum millets gaining popularity due to their nutritional value.
    Sources: The Hindu, Financial Express
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amazon's strong brand reputation and trust in Indian market.
    Sources: Livemint, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy millets in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other millet brands in the market.
    Sources: Business Today, CNBC TV18
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established millet brands in the market.
    Sources: The Times of India, NDTV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage in Indian cuisine and increasing health consciousness.
    Sources: India Today, Hindustan Times
Summary
Strong brand and product fit in growing millet market in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.89.00 Rs.110.00

 GO TO STORE GO TO STORE

Amazon Brand - Vedaka Unpolished Sorghum Millets | 750 G | Jowar/Great Millet/Bili Jola/Jonnalu/Cholam

Estimated Delivery: 2-3 days
In Stock COD

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Rs.89.00 Rs.110.00