amazon basics RGB Light Gaming Mouse Pad Desk Mat for Computer Laptop | Stitched Embroidery Edges | Non-Slip Rubber Base | Extended Keyboard Mouse Pad for Office & Home (795mm x 298mm x 3.45mm)

This Amazon Basics RGB Light Gaming Mouse Pad Desk Mat is designed for computer and laptop users who want to enhance their gaming experience or productivity at work.
Key Features: - Stitched embroidery edges for durability - Non-slip rubber base to prevent slipping or sliding - Extended size (795mm x 298mm x 3.45mm) to accommodate both keyboard and mouse
For whom: - Gamers who want a smooth surface for precise mouse movements - Office workers who need a large surface for both keyboard and mouse
Pros: - RGB lighting adds a cool visual effect to your gaming setup - Stitched edges prevent fraying and increase durability - Non-slip base keeps the mouse pad in place during intense gaming sessions
Cons: - Some users may find the RGB lighting distracting - Extended size may not fit on smaller desks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	RGB lighting and extended size cater to gaming and office needs.	Tom's Hardware, CNET
Brand Strength	20	15	Amazon Basics is a trusted brand for affordable tech accessories.	TechRadar, Amazon
Category Momentum	20	10	Growing demand for gaming accessories in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar RGB mouse pads in India.	Flipkart, Amazon
Competition	10	6	Facing competition from established gaming accessory brands in India.	TechCrunch, PCWorld
Use-case Advantage	5	5	Versatile for gaming and office setups, enhancing user experience.	GamingBible, TechSpot
Final Market Score	100	66/100 (3.30/5)	Competitive RGB gaming mouse pad with strong brand backing.

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