Amazing Organics 10 Urea Body Lotion for Dry and Cracked Skin 48h Dry Skin Relief 200ml

Amazing Organics 10 Urea Body Lotion for Dry and Cracked Skin 48h Dry Skin Relief 200ml

Key Features: - Contains 10% urea for intense hydration - Provides 48-hour relief for dry and cracked skin - Helps to restore skin's natural moisture barrier - Absorbs quickly without leaving a greasy residue For whom: - Ideal for those with dry, rough, or cracked skin - Suitable for all skin types - Perfect for individuals looking for a long-lasting moisturizing solution Pros: - Intensely hydrating formula - Long-lasting relief for dry skin - Absorbs quickly into the skin - Restores moisture barrier for healthier skin Cons: - May not be suitable for individuals with urea allergies - Slightly higher price point compared to other body lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High urea content and long-lasting relief align with consumer needs.	India Retailing
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions.	Euromonitor
Competition	10	8	Facing competition from established and emerging brands in the segment.	MarketWatch
Use-case Advantage	5	5	Addresses specific need for intense hydration for dry and cracked skin.	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this lotion well in the competitive Indian body lotion market.

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