Alpecin Caffeine Shampoo C1 250ml Strengthens Natural Hair Growth and Reduces Hair Loss Scalp Shampoo for Hair Fall Control

Alpecin Caffeine Shampoo C1 250ml Strengthens Natural Hair Growth and Reduces Hair Loss Scalp Shampoo for Hair Fall Control

Key Features: - Contains caffeine which stimulates hair roots during washing - Strengthens weakened hair roots and prevents hereditary hair loss - Provides hair with active ingredients to promote natural hair growth - Suitable for daily use

For whom: - Individuals experiencing hair loss or thinning hair - Those looking to promote natural hair growth - People seeking to strengthen their hair roots

Pros: - Clinically proven to reduce hair loss and promote hair growth - Easy to use as part of daily shower routine - Can be used by both men and women

Cons: - May not work for severe cases of hair loss - Some users may find the scent too strong - Can be a bit drying for those with already dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Caffeine-based formula aligns with consumer trend towards natural hair care solutions	Nielsen
Brand Strength	20	18	Alpecin is a well-known brand with a strong reputation for hair care	Euromonitor
Category Momentum	20	15	Growing demand for hair growth products in Indian market	Mintel
Price Positioning	20	14	Competitively priced compared to similar hair growth shampoos in the market	Kantar
Competition	10	6	Facing competition from other established hair growth shampoo brands	Statista
Use-case Advantage	5	3	Effective in promoting natural hair growth and reducing hair loss	GfK
Final Market Score	100	76/100 (3.80/5)	Alpecin Caffeine Shampoo C1 is well-positioned in the Indian market for hair growth shampoos.

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