ALLOES PHARMACEUTICALS Anti Dandruff Ketoclean Plus Shampoo Encriched with Climbazole and Zinc Pyrithione Zpto Deep Nourishment for Hair Visible Results In 6 Weeks 100 Ml

ALLOES PHARMACEUTICALS Anti Dandruff Ketoclean Plus Shampoo Encriched with Climbazole and Zinc Pyrithione Zpto Deep Nourishment for Hair Visible Results In 6 Weeks 100 Ml

Key Features: - Formulated with Climbazole, Zinc Pyrithione, and Zpto to effectively combat dandruff - Provides deep nourishment to the scalp for healthy hair growth - Visible results in just 6 weeks of regular use - Suitable for all hair types
For whom: - Individuals dealing with dandruff and scalp issues - People looking for a solution to maintain a healthy scalp and hair - Suitable for all age groups
Pros: - Clinically proven ingredients for effective dandruff control - Deep nourishment for healthy and luscious hair - Visible results within a short period of time - Pleasant fragrance for a refreshing experience
Cons: - May not be suitable for individuals with specific hair allergies - Some users may find it slightly expensive compared to other products in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key active ingredients for effective dandruff control.	Cosmetics Design Asia
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	Retail360
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in India.	Business Standard
Use-case Advantage	5	5	Promises visible results in 6 weeks, appealing to consumers seeking quick solutions.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Competitively positioned anti-dandruff shampoo with strong market potential in India.

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