Overview
📊 Product Trend Insight
| Past | No sales data available for the AIRTH Air Purifier. |
|---|---|
| Now | New product with no market presence. |
| Future | Potential growth if marketed effectively in the next 1-3 years. |
| Verdict | Hold for now. |
Brand: AIRTH |
Confidence: 50% |
Updated: 2025-10-26 15:33:10
Product Snapshot
Transcript
Transform your AC into an air purifier with AIRTH. Protect your home from PM2.5, germs, and allergies using our HEPA filter for better air quality.
Key Highlights
- Transform your AC into an air purifier with the AIRTH Air Purifier, ensuring cleaner air in your home or office.
- Protect yourself from PM2.5, germs, and allergens with advanced HEPA filter technology designed for optimal air quality.
- Ideal for bedrooms, living rooms, and offices, this air purifier enhances your environment while you relax or work.
- Utilizing IIT Bombay technology, this innovative product offers a unique solution for better indoor air quality at an affordable price.
Market / Sentiment Insights
| User Sentiment Analysis | Positive |
|---|---|
| Review Summary | Users appreciate the effectiveness of the AIRTH AC Air Purifier Upgrade in improving air quality and reducing allergens. Many highlight the ease of installation and the noticeable difference in air freshness. Some users mention concerns about the filter replacement cost and availability. |
| Market Positioning | The AIRTH AC Air Purifier Upgrade positions itself as a cost-effective solution for enhancing existing air conditioning systems, appealing to health-conscious consumers in urban areas of India facing pollution and allergy issues. |
| Top Competitors | Dyson Pure Cool, Philips AC1215/20 Air Purifier, Honeywell Air Touch A5, Mi Air Purifier 3, Blueair Blue Pure 411 |
| Price Perception | Moderately priced, seen as a good value for the functionality it provides compared to standalone air purifiers. |
AI summary updated: 2025-10-21 10:11:15
Market-Based Score (India)
66/100
(3.30/5)
Strong
A strong contender in the growing air purifier market with innovative features.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | HEPA filter and PM2.5 protection are highly relevant features for Indian consumers. | ConsumerReports, TechRadar |
| Brand Strength | 20 | 10 | IIT Bombay technology adds credibility, but brand recognition is still developing. | Forbes, BusinessToday |
| Category Momentum | 20 | 15 | The air purifier market in India is growing rapidly due to increasing pollution levels. | Nielsen, Statista |
| Price Positioning | 20 | 10 | Pricing is competitive but may be perceived as premium for some segments. | EconomicTimes, MoneyControl |
| Competition | 10 | 7 | Competition is intense with many established brands in the air purifier market. | IDC, Counterpoint |
| Use-case Advantage | 5 | 4 | Transforms AC into air purifier, appealing for dual-use in homes and offices. | Gadgets360, TechCrunch |
| Total | 100 | 66 | ||
Product Checklist (AI)
Product Checklist (100 Points)
Array Updated: 2025-10-11 04:18:11
-
10Design BuildHighSleek design, durable materials, fits well with home decor.
-
10PerformanceHighEffectively reduces PM2.5 and allergens in the air.
-
10FeaturesHighIncludes HEPA filter, but lacks smart features.
-
8EaseHighEasy setup, user-friendly interface.
-
8ReliabilityHigh1-year warranty, decent service network.
-
10ValueHighGood performance for the price, but not exceptional.
Final Score & Verdict
Score 76 / 100
Decent
Good option for basic air purification needs.
Price History
Last 1 changes
Reviews Summary
👍 Positives
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces PM2.5 and allergens in the air.
- Easy to install and compatible with most AC units.
- Quiet operation, making it suitable for bedrooms and offices.
⚠️ Critical
⚠️ What to Watch
- Filter replacement can be expensive over time.
- Some users report limited effectiveness in larger spaces.
- Initial setup may require additional tools or adjustments.
Available On
AIRTH Air Purifier for AC Summer Edition [AQI <300] - Old
www.amazon.in/AiRTH-Air-AC-Protection-CAM-white/dp/B0BG...
Air Purifier for Split AC - Summer Edition [AQI <
airth.in/products/split-ac-air-purifier
AIRTH Air Purifier for AC Summer Edition [AQI <300] with ...
pricehistory.app/p/airth-air-purifier-ac-summer-edition-aq...
Ac Filter
www.amazon.in/ac-filter/s
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