ROMA Rose Air Freshener Spray 200ml - Long Lasting Odour Eliminator for Home and Office

The AIR ROMA Rose Air Freshener Spray is a long-lasting odour eliminator designed for use in homes and offices. Its pleasant rose fragrance helps to create a fresh and inviting atmosphere wherever it is used.

Key Features: - Long-lasting fragrance - Eliminates odours effectively - Convenient spray bottle - Suitable for use in homes and offices For whom: This air freshener spray is perfect for anyone looking to keep their living or working space smelling fresh and inviting. It is especially ideal for those who enjoy the scent of roses. Pros: - Long-lasting fragrance - Effective at eliminating odours - Convenient and easy to use - Leaves a pleasant rose scent Cons: - Some individuals may find the rose scent too overpowering - The spray may not be suitable for those with sensitivities to strong fragrances Overall, the AIR ROMA Rose Air Freshener Spray is a great choice for anyone looking to freshen up their living or working space with a long-lasting and pleasant rose fragrance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers long-lasting odour elimination suitable for Indian homes and offices.	TOI, Livemint
Brand Strength	20	15	Established brand with good reputation in the market.	Business Standard, Hindu
Category Momentum	20	10	Growing demand for air fresheners in Indian market.	Mint, ET
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Economic Times, CNBC
Competition	10	8	Facing moderate competition from other established brands in the segment.	Business Standard, Hindu
Use-case Advantage	5	5	Addresses the need for a pleasant environment in both home and office settings.	Mint, ET
Final Market Score	100	56/100 (2.80/5)	Well-positioned air freshener spray with strong brand presence in a growing market.

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