Old Spice Fresh After Shave 150ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Trusted by generations of men for a classic grooming experience
  • Cool, aromatic, and fresh scent for a refreshing finish post-shave
  • Soothes and calms skin with a cooling menthol formula
  • Leaves a subtle, long-lasting Old Spice fragrance for confidence

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with a well-fitting fragrance at a competitive price point.
Rs.304.00 Rs.320.00
Best price from Amazon.in Amazon.in
Key Features
Category After Shave Lotion
Scent Cool Aromatic and Fresh
Volume 150ml
Cooling Formula Menthol
Skin Benefits Soothes and Calms
Fragrance Longevity Long-lasting
Target Audience Men of all ages
Pros Classic scent, Instant relief, Timeless appeal
Cons Strong scent, May irritate sensitive skin
Details
Old Spice ASL After Shave Lotion is a classic grooming product that has been trusted by men for generations. With its original cool, aromatic, and fresh scent, this after shave lotion provides a refreshing and invigorating finish to your shaving routine.

Key features of this product include its cooling menthol formula that soothes and calms the skin after shaving, leaving it feeling refreshed and revitalized. The classic Old Spice scent leaves a subtle fragrance that lingers throughout the day, keeping you feeling confident and fresh.

This after shave lotion is suitable for men of all ages who appreciate a traditional grooming routine and enjoy the timeless scent of Old Spice. Whether you're a seasoned grooming enthusiast or just starting to explore the world of men's grooming products, this after shave lotion is a must-have addition to your collection.

Pros of Old Spice ASL After Shave Lotion include its classic scent that never goes out of style, its soothing menthol formula that provides instant relief to freshly shaved skin, and its long-lasting fragrance that keeps you smelling great all day.

Cons of this product may include its strong scent, which may not be to everyone's taste, and its cooling menthol formula, which may not be suitable for those with sensitive skin. However, for most men, the pros of this after shave lotion far outweigh any potential cons.

Overall, Old Spice ASL After Shave Lotion is a timeless grooming essential that will leave you feeling fresh, confident, and ready to take on the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a classic and popular fragrance suitable for Indian consumers. Euromonitor
Brand Strength 20 10 Strong brand recognition and loyalty in the Indian market. Nielsen
Category Momentum 20 15 Growing demand for men's grooming products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from both local and international brands offering similar products. IRI
Use-case Advantage 5 5 Provides a refreshing and soothing experience post-shave. Kantar
Final Market Score 100 66/100 (3.30/5) Strong brand with a well-fitting fragrance at a competitive price point.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a classic and popular fragrance suitable for Indian consumers.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong brand recognition and loyalty in the Indian market.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international brands offering similar products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides a refreshing and soothing experience post-shave.
    Sources: Kantar
Summary
Strong brand with a well-fitting fragrance at a competitive price point.

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Price Comparison

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Old Spice ASL After Shave Lotion Original Cool Aromatic and Fresh 150ml

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Rs.304.00 Rs.320.00