Axe Denim After Shave - 50ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrate and protect your skin with this refreshing Axe Signature Denim After Shave Lotion.
  • Gentle alcohol-free formula helps prevent irritation and razor burn for a comfortable shave.
  • Moisturizing agents keep your skin soft and hydrated, perfect for sensitive skin.
  • Enjoy a pleasant fragrance, soothing properties, and revitalizing effects post-shave.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Axe Signature Denim After Shave Lotion 50ml holds a strong position in the growing Indian men's grooming market.
Rs.126.00 Rs.149.00
Best price from Amazon.in Amazon.in
Key Features
Category Men's Grooming Essentials
Product Name Axe Signature Denim After Shave Lotion
Volume 50ml
Price 149.0000
Formula Alcohol-free
Benefits Hydrates and protects skin
Fragrance Unique and pleasant
Suitability Sensitive skin
Details
The Axe Signature Denim After Shave Lotion is a refreshing and soothing post-shave product that helps to hydrate and protect your skin. Its unique fragrance leaves you feeling confident and ready to take on the day.

Key features of this after shave lotion include its alcohol-free formula, which is gentle on the skin and helps to prevent irritation and razor burn. The lotion also contains moisturizing agents to keep your skin soft and hydrated.

This product is suitable for men who want to maintain smooth and healthy skin after shaving. It is especially beneficial for those with sensitive skin or who experience discomfort after shaving.

Pros of the Axe Signature Denim After Shave Lotion include its pleasant fragrance, soothing properties, and moisturizing effects. It leaves the skin feeling refreshed and revitalized.

Cons of this product may include potential allergies to fragrance or other ingredients. Some users may prefer a different scent or consistency in their after shave lotion.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 50ml size and denim fragrance cater well to the preferences of Indian male consumers. Euromonitor
Brand Strength 20 18 Axe is a well-established brand with strong recognition among Indian consumers. Brandwatch
Category Momentum 20 15 Growing demand for men's grooming products in Indian market. Mintel
Price Positioning 20 10 Competitively priced within the men's grooming segment in India. GfK
Competition 10 10 Facing moderate competition from other established men's grooming brands in India. Nielsen
Use-case Advantage 5 3 Offers a refreshing and soothing experience post-shaving, enhancing grooming routines. Kantar
Final Market Score 100 76/100 (3.80/5) Axe Signature Denim After Shave Lotion 50ml holds a strong position in the growing Indian men's grooming market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 50ml size and denim fragrance cater well to the preferences of Indian male consumers.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Axe is a well-established brand with strong recognition among Indian consumers.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the men's grooming segment in India.
    Sources: GfK
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other established men's grooming brands in India.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers a refreshing and soothing experience post-shaving, enhancing grooming routines.
    Sources: Kantar
Summary
Axe Signature Denim After Shave Lotion 50ml holds a strong position in the growing Indian men's grooming market.

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Where to Buy

Flipkart
₹190.00
2-3 days · ⭐ 4.3/5
Buy
Nykaa
₹199.00
3-5 days · ⭐ 4.2/5
Buy
Shoppers Stop
₹210.00
N/A · ⭐ 4.1/5
-
Reliance Fresh
₹195.00
N/A · ⭐ 4/5
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StorePrice (₹)DeliveryRatingLink
Flipkart
190.00 2-3 days 4.3/5 Buy Now
Nykaa
199.00 3-5 days 4.2/5 Buy Now
Shoppers Stop
210.00 N/A 4.1/5 -
Reliance Fresh
195.00 N/A 4/5 -

Price Comparison

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Rs.126.00 Rs.149.00

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Axe Signature Denim After Shave Lotion 50 ml

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Best price
Rs.126.00 Rs.149.00