Aesthetic Shine Mildy AHF Anti Hair Fall Shampoo 100ml Pack of 2

Aesthetic Shine Mildy AHF Anti Hair Fall Shampoo 100ml Pack of 2

About Product: This Aesthetic Shine Mildly AHF Anti Hair Fall Shampoo comes in a convenient pack of 2 bottles, each containing 100ml of product. It is specially formulated to help reduce hair fall and promote healthier, stronger hair.

Key Features: - Contains AHF (Anti Hair Fall) formula - Helps reduce hair fall and promote hair growth - Mild formula suitable for daily use - Comes in a pack of 2 for convenience

For whom: This shampoo is ideal for those who are experiencing hair fall and want to strengthen their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively reduces hair fall - Promotes healthier, stronger hair - Mild formula suitable for daily use - Comes in a convenient pack of 2 bottles

Cons: - Some users may find the size of the bottles too small - May not be suitable for those with very sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains AHF ingredients suitable for Indian hair types.	Haircare India
Brand Strength	20	15	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for anti hair fall shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 100ml bottles.	Retail Today
Competition	10	6	Facing competition from similar AHF shampoos in the market.	Beauty Trends
Use-case Advantage	5	5	Convenient pack size for travel and trial purposes.	Shopper's Stop
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian anti hair fall shampoo segment.

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