Adukale Benne Muruku - No Palm Oil 180g

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Adukale Benne Muruku - No Palm Oil 180g
Smart Rank ⓘ 66/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of South India with every crispy bite
  • Made with natural ingredients and no palm oil for guilt-free snacking
  • Ideal for tea or coffee breaks, offering a convenient 180g pack size
  • Perfect for South Indian flavor enthusiasts seeking a traditional snack

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and healthy ingredients position this snack well in the growing South Indian snacks market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 77
Total / Avg 4.00★ 77
Consensus: 4.00★ from 77 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Crispy texture and great flavor
  • No palm oil, appealing to health-conscious consumers
  • Convenient packaging for snacking

⚠️ What to Watch

  • Some found it too salty
  • Limited availability in stores
  • Price considered high for the quantity
Rs.95.00 Rs.95.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 180g
Ingredients Rice flour, Butter
Palm Oil No
Taste Traditional South Indian
Pack Size Convenient
Ideal For Tea or coffee pairing
Pros Authentic taste, Natural ingredients
Cons Not suitable for nut allergies
Details
About Product: Adukale Benne Muruku is a popular South Indian snack made with rice flour and butter. This crispy and flavorful snack is perfect for munching on anytime of the day.

Key Features: - Made with high quality ingredients - No palm oil used in the making of this snack - Offers a traditional South Indian taste - Comes in a convenient 180g pack

For whom: This snack is ideal for those who enjoy South Indian flavors and are looking for a tasty and crispy snack to enjoy with tea or coffee.

Pros: - Authentic South Indian taste - Made with natural ingredients - No palm oil used - Convenient pack size for on-the-go snacking

Cons: - May not be suitable for those with nut allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 No Palm Oil aligns with health-conscious consumer preferences. Euromonitor
Brand Strength 20 18 Established brand known for quality and traditional recipes. Brand Equity
Category Momentum 20 15 Growing demand for authentic South Indian snacks. Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings in the market. Retail360
Competition 10 8 Facing moderate competition from regional and local snack brands. FoodBiz Today
Use-case Advantage 5 5 Convenient snack option for on-the-go consumption. Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and healthy ingredients position this snack well in the growing South Indian snacks market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: No Palm Oil aligns with health-conscious consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality and traditional recipes.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for authentic South Indian snacks.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from regional and local snack brands.
    Sources: FoodBiz Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient snack option for on-the-go consumption.
    Sources: Grocery Times
Summary
Strong brand and healthy ingredients position this snack well in the growing South Indian snacks market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.95.00 Rs.95.00

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Adukale Benne Muruku | South Indian Snacks | No Palm Oil | 180g

Estimated Delivery: 2-3 days
In Stock COD

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Rs.95.00 Rs.95.00