Adidas Fresh Endurance 72H Anti Perspirant For Men Aromatic Fougere Fragrance 150 ml

Adidas Fresh Endurance 72H Anti Perspirant For Men Aromatic Fougere Fragrance 150 ml

Key Features: - Provides 72-hour protection against sweat and odor - Aromatic fougere fragrance keeps you feeling fresh all day - Easy-to-use spray bottle for quick application

For whom: This anti-perspirant spray is specifically designed for men who lead an active lifestyle and need long-lasting protection against sweat and odor. Whether you're hitting the gym, heading to work, or going out for the night, this spray will keep you feeling fresh and confident throughout the day.

Pros: - Long-lasting protection for up to 72 hours - Aromatic fragrance keeps you smelling fresh - Easy-to-use spray bottle for convenient application

Cons: - Some users may prefer a different fragrance - May leave white marks on dark clothing - Can be irritating to sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting 72H protection and aromatic fougere fragrance align well with consumer preferences in India.	Kantar
Brand Strength	20	18	Adidas is a well-established global brand known for quality and innovation in personal care.	Euromonitor
Category Momentum	20	15	Strong growth in deodorant market, especially for men's products.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing strong competition from other established brands offering similar long-lasting deodorants for men.	IRI
Use-case Advantage	5	5	Offers reliable sweat protection for active men in hot and humid Indian climate.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Adidas Fresh Endurance 72H Anti-Perspirant Spray for Men is well-positioned in the Indian market with strong brand recognition and features that cater to consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—