Adidas Energy Kick Shower Gel for Men 400ml

Adidas Energy Kick Shower Gel for Men 400ml

- About Product: Adidas Energy Kick Men's Shower Gel is a energizing and refreshing shower gel designed specifically for men. It has a unique formula that invigorates the body and leaves you feeling revitalized after every shower.

- Key Features: This shower gel has a long-lasting fragrance that will keep you smelling great all day long. It also contains moisturizing ingredients to keep your skin hydrated and soft.

- For whom: This shower gel is perfect for men who lead an active lifestyle and need a product that can keep up with their energy levels. It is suitable for all skin types and can be used daily.

- Pros: The Adidas Energy Kick Men's Shower Gel has a refreshing scent that is not overpowering. It lathers well and a little goes a long way, making it a cost-effective option. It also leaves the skin feeling clean and refreshed.

- Cons: Some users may find the fragrance to be too strong for their liking. The packaging could also be improved for easier dispensing of the product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 400ml size and 'Energy Kick' feature align well with consumer preferences in India	Statista, Nielsen
Brand Strength	20	18	Adidas is a well-established brand with strong recognition in India	Brand Finance, Forbes
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market	Retail360, Kantar
Competition	10	0	Intense competition from both local and international brands in the body wash gels segment	Business Standard, Livemint
Use-case Advantage	5	3	Offers refreshing and energizing experience suitable for Indian climate	Hindustan Times, The Economic Times
Final Market Score	100	66/100 (3.30/5)	Adidas Energy Kick Men's Shower Gel is well-positioned in the competitive Indian body wash gels market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—